Daily Afrika News
Advertisement
  • Home
  • News
    • South Africa
    • World
    • Africa
    • Entertainment
    • Green
    • Health
  • Elections 2019
  • Voices
    • Columnists
    • Books
  • Business
    • Markets
    • Personal Finance
    • Economy
    • Opinion
    • Small Business
    • FinWeek
  • Sport
    • News
    • Rugby
    • Cricket
    • Soccer
    • Golf
    • Tennis
    • Formula1
    • Other Sport
    • Super Sport
  • Lifestyle
    • Health
    • Women
    • Motoring
    • Food
    • Entertainment
    • Parent
    • TrueLove
    • Travel
  • Video
    • All Video
    • South Africa
    • Entertainment
  • Focus
    • Underworld Unmasked
    • Mandela100
    • Cyril100
    • Zimbabwe
    • Aids Focus
    • Good News
    • Competitions
  • Jobs
  • Property
No Result
View All Result
Dailyafrika.com
  • Home
  • News
    • South Africa
    • World
    • Africa
    • Entertainment
    • Green
    • Health
  • Elections 2019
  • Voices
    • Columnists
    • Books
  • Business
    • Markets
    • Personal Finance
    • Economy
    • Opinion
    • Small Business
    • FinWeek
  • Sport
    • News
    • Rugby
    • Cricket
    • Soccer
    • Golf
    • Tennis
    • Formula1
    • Other Sport
    • Super Sport
  • Lifestyle
    • Health
    • Women
    • Motoring
    • Food
    • Entertainment
    • Parent
    • TrueLove
    • Travel
  • Video
    • All Video
    • South Africa
    • Entertainment
  • Focus
    • Underworld Unmasked
    • Mandela100
    • Cyril100
    • Zimbabwe
    • Aids Focus
    • Good News
    • Competitions
  • Jobs
  • Property
No Result
View All Result
Dailyafrika.com
No Result
View All Result
 
Home News Business

Prim8, the first Africa-made car, is all set to turn heads

The new budget car brand Mureza hopes to change the present market scenario with the Africa-made model, the Prim8.

Prim8, the first Africa-made car, is all set to turn heads
by Suvajit Banerjee October 10, 2019
Related Articles
DafriBank Saves The Day on Twitter
Jeff Bezos loses his crown as the world’s richest man, but bounces b
The first “Made in Africa” smartphones make a promising launch

The rapid pace of urbanization has led to the rise in demand for cars throughout Africa. Presently, South Africa has the biggest market for new cars in Africa and Volkswagen, Toyota and Ford are some of the most popular brands. The continent has not seen the rise of its own commercial automotive brand so far and with their upcoming model, the new budget car brand Mureza hopes to change that scenario.

Founded by Mr. Tatenda Mungofa (CEO), Ms. Pheladi Chiloane and Ms. Thulisa Sosibo, the Mureza Auto Company aims to manufacture vehicles in Africa for African drivers. The company was launched in a joint venture with the SAIPA Group of Iran. The new model, named Prim8, is expected to be launched in the second half of 2020.

The company is eyeing a production rate of 12000 units for the upcoming 3 years, after which it may get increased to around 20000 units annually. The manufacturing plant in Rosslyn Business Park outside Pretoria is being set up to provide employment opportunities to almost 1000 people.

In the later phases, the operations will also expand to the Willowvale assembly plant in Zimbabwe and in the former Hyundai plant in Botswana. The Prim8 was recently exhibited  at the Automechanika event in Johannesburg and received a lot of positive response.

In a recent interview, Mungofa mentioned that, “South Africa is seen as the hub of the automotive business in Africa and it is for this reason that we are using this country as our headquarters and first assembly plant.” He also mentioned that around 40% of the Prim8’s components are locally sourced and the percentage is set to go up in near future.

The Prim8 crossover comes in two variants offering 1.5-litre and 1.3 litre petrol engines that are driven by a 5-speed manual or a CVT transmission system. The vehicle comes with an impressive array of features including a 7 inch touchscreen, Bluetooth, cruise control, parking sensors, audio system, air conditioning, four airbags, electronic stability control and ABS. The pricing will be aggressive, ranging from R180 000 to R200 000 depending on the variant.

The car will be sold mainly through used vehicle outlets and online platforms and the company is also engaged to establish suitable dealerships. Mureza will also start offering test drive events for the Prim8 in South Africa within the next few months.

At present the most popular cars in the continent are the pick-up trucks; especially in countries where tourism is important and also in areas that have poor road infrastructure. For this segment and others, Mureza has plans to build a half-ton pick-up, a high-riding mini-SUV and also a sedan in future. The concepts of an all-electric model is also being developed.

“We want to be like Henry Ford who replaced horses with affordable cars. In our case it will be replacing imported used cars with affordable cars made in Africa” said Mungofa.

Africa-madeCrossover vehicleMurezaMureza Prim8Prim8
Previous Post

Morocco Football Federation signs multi-year deal with PUMA

Next Post

Internally displaced Cameroonian genius boy builds an automobile toy factory

Suvajit Banerjee

Suvajit Banerjee

Related Posts

DafriBank Saves The Day on Twitter

DafriBank Saves The Day on Twitter
Africa
by C'indy Bossmann, contributor
10 February, 2021

JOHANNESBURG - M.G Mpho Moteka couldn't have imagined what good fortune awaited him when he lamented his ill-luck on popular...

The Word’s First Coronavirus Vaccine Is Here

The Word’s First Coronavirus Vaccine Is Here
Good News
by Peter Vale
13 July, 2020

Moscow - The  world's First Coronavirus Vaccine has arrived  and ready for use, Russian University said in a statement. A...

DafriGroup Plc Announced Its Digital Banking Ambition; DafriBank, A su

DafriGroup Plc Announced Its Digital Banking Ambition; DafriBank, A sustainable platform for all digital problems.
Africa
by C'indy Bossmann, contributor
12 July, 2020

JOHANNESBURG -  With entrepreneurs and businesses bleeding technology the DafriGroup stirred up mixture of tech and resource to present to...

UMEH Group’s Ndhlovu donates R55k of food parcels in Soweto

UMEH Group’s Ndhlovu donates R55k of food parcels in Soweto
Business
by Phumzile Ngcatshe
07 January, 2020

SOWETO – Following a groundbreaking initiative by a community in Phiri (Soweto) to bring stability in the neighborhood using Vuvuzelas,...

For African politicians, looting and hiding wealth in the west is not

African leaders stashing stolen money in the west
Africa
by Suvajit Banerjee
30 October, 2019

For most African kleptocrats, the west has been a safe haven for stashing the wealth that they looted from their...

One Dead Following Attack on Nigerian National at Leeuwkop Maximum Pri

One Dead Following Attack on Nigerian National at Leeuwkop Maximum Prison
Crime
by C'indy Bossmann, contributor
30 October, 2019

JOHANNESBURG - A Nigerian national has died after he was attacked by a group of men at Leeuwkop Maximum Security...

Next Post
Internally displaced Cameroonian genius boy builds an Automobile Toy Company

Internally displaced Cameroonian genius boy builds an automobile toy factory

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Quick news

DafriBank Saves The Day on Twitter...

DafriBank Saves The Day on Twitter

The Word’s First Coronavirus Vaccine Is Here...

The Word’s First Coronavirus Vaccine Is Here

DafriGroup Plc Announced Its Digital Banking Ambition; DafriBank, A su...

DafriGroup Plc Announced Its Digital Banking Ambition; DafriBank, A sustainable platform for all digital problems.

Sports giant PUMA unleashes the Spark Pack in 2020...

Sports giant PUMA unleashes the Spark Pack in 2020

Most Popular

DafriBank Saves The Day on Twitter...

DafriBank Saves The Day on Twitter

The Word’s First Coronavirus Vaccine Is Here...

The Word’s First Coronavirus Vaccine Is Here

DafriGroup Plc Announced Its Digital Banking Ambition; DafriBank, A su...

DafriGroup Plc Announced Its Digital Banking Ambition; DafriBank, A sustainable platform for all digital problems.

Sports giant PUMA unleashes the Spark Pack in 2020...

Sports giant PUMA unleashes the Spark Pack in 2020
https://www.valr.com/invite/VAG38ZL3
  • About
    • Contact us
    • Privacy Policy
    • About Us
  • Useful Links
    • Markets
    • Personal Finance
    • Economy
    • Opinion
    • Small Business
    • Fin Week
  • Sister Brands
    • FX Magazine
    • MLM Magazine
    • Crypto Magazine
    • PlusSize Africa
    • Women With Class
    • DJ Mag Africa
  • Affluent Series
    • Affluent
    • Affluent Africa
    • Affluent TV
    • Affluent Radio
    • Affluent Sport

Published by UMEH Media All right reserved.

News, analysis, opinions, sports, question and discussion – as a people and as a continent – with the rest of the world, especially the Western world, in ways cultural, economic, political, social, psychological or historical. Daily Afrika is managed by an African crew, with a network of mostly African writers across the continent and in the diaspora. Developed By: DeDevelopers
  • Home
  • News
    • South Africa
    • World
    • Africa
    • Entertainment
    • Green
    • Health
  • Elections 2019
  • Voices
    • Columnists
    • Books
  • Business
    • Markets
    • Personal Finance
    • Economy
    • Opinion
    • Small Business
    • FinWeek
  • Sport
    • News
    • Rugby
    • Cricket
    • Soccer
    • Golf
    • Tennis
    • Formula1
    • Other Sport
    • Super Sport
  • Lifestyle
    • Health
    • Women
    • Motoring
    • Food
    • Entertainment
    • Parent
    • TrueLove
    • Travel
  • Video
    • All Video
    • South Africa
    • Entertainment
  • Focus
    • Underworld Unmasked
    • Mandela100
    • Cyril100
    • Zimbabwe
    • Aids Focus
    • Good News
    • Competitions
  • Jobs
  • Property